Digital Gift Certificates in Apple Wallet & Google Wallet
Launch a digital gift certificate program that customers actually redeem. Higher redemption rates than physical cards. Instant delivery via SMS or email. No customer app to install. Redeemable across all your locations — at POS or online through the checkout widget or PSP embedding.
Physical gift cards are broken
Every business selling gift cards knows these problems. Most just accept them as unavoidable costs of doing business.
Physical gift cards are expensive
~$3-5 per plastic cardPrinting, distribution, plastic waste. Every card costs money before it earns any.
Customers forget or lose physical cards
~30-50% never redeemedYou keep the money (breakage) but you also don't get the return visit and follow-on spend.
App-based gift cards fail to launch
60-80% app install refusalBuilding a customer app just for gift cards means most recipients never see the card.
Enterprise gift card platforms are enterprise-priced
$50K-500K+ setupSolutions like Blackhawk, InComm require major deployments — not viable for growing chains.
Six business benefits of digital gift certificates
Zero production cost per card
Digital cards issued instantly to Apple Wallet or Google Wallet. No plastic, no printing, no shipping, no lost cards to reissue.
Higher redemption rates
Recipients cannot physically lose a wallet card. Push notifications remind them of balance. Real-time balance visibility keeps them engaged.
Higher average check size
Customers with gift card balance often add their own money on top. Psychology of "spending someone else's money" leads to premium choices.
Instant delivery
Purchase and delivery happen in seconds. Perfect for last-minute gifts, birthdays remembered at the last moment, corporate rewards sent same-day.
New customer acquisition
Gift card recipients often become new customers. Every gift card is an invitation to visit your business, backed by money already spent.
Data ownership
You own every buyer and recipient contact. Marketing follow-ups, holiday reminders, birthday campaigns — all in your database, not a third party's.
How digital gift certificates actually get used
Not marketing scenarios — actual patterns from businesses running gift card programs.
Last-minute birthday gift
It's Saturday morning. Sarah's best friend has a birthday party in 3 hours. Sarah opens your website on her phone, buys a $75 gift card in 30 seconds, and taps "Send." Her friend gets an SMS with the gift card as she's heading to the party. She adds it to her wallet and uses it at your restaurant the same night.
Business impact: You captured a sale that would have gone to a big-box store because of the "run to the store" friction.
Corporate rewards for 50 employees
A tech company wants to reward 50 employees for hitting a quarterly milestone. HR buys 50 gift cards for $100 each on your business portal. Each employee gets an email with their personalized gift card. Total time for HR: 15 minutes. Same reward via physical cards: 2 days of buying, distributing, tracking.
Business impact: You just gained 50 potential customers who will visit your business to redeem their gift.
Wedding registry alternative
A couple registers for a $2,000 gift card at your restaurant for wedding meals over their first year. Guests can contribute any amount to the card. All contributions land in one Wallet card. The couple redeems over the year with reminders about balance.
Business impact: Locked-in revenue from wedding registry. Multiple visits over the year. Long-term relationship, not one-time transaction.
Refund alternative (credit-based)
A customer returns a $200 purchase they don't want a cash refund for. You offer 110% back as store credit ($220) — delivered as a digital gift card to their wallet in seconds. Refund handled without cash outflow, customer feels rewarded, they return to spend.
Business impact: Kept the money in your business. Turned a return into future revenue.
Holiday season gifting
December 20th, your website has a "Digital Gift Card" banner. Customers buy 300 cards in the last 5 days of the year. All delivered instantly via SMS/email to recipients. No shipping delays, no "will it arrive in time" anxiety. Peak holiday demand captured.
Business impact: Every year, gift card sales spike 3-5x in December. Digital delivery removes the timing risk.
Configure your program your way
Six configuration areas, all customizable to fit how your business works.
Fixed denominations
$25, $50, $100, $200, etc. Standard amounts, simpler for buyers.
Custom amounts
Let buyer choose any amount ($47? Sure). Personal gifts feel more thoughtful.
Promotional bonuses
Buy $100, get $110. Buy $500, get $600. Configurable per campaign.
Multiple designs
Birthday, anniversary, holiday, corporate — different designs, same platform.
Expiration rules
Never expire (recommended for goodwill), 1-year expiration, or custom rules.
Recharge option
Let recipients add their own money to their gift card. Turns gifts into loyalty balances.
From decision to first gift card sold — under a week
Our team handles the setup. Your team focuses on selling.
Discovery call — understand your business, define program parameters
Platform configuration — 7Konto team sets up your gift card program
Design approval — you approve 2-3 wallet card designs
Sales channels connected — website integration, POS training
Staff training via video call
Live — start selling gift cards
Free pilot includes: platform setup, 2-3 card design proposals, sales channel integration, staff training via video call.
Industries where digital gift certificates work best
Retail chains
Holiday gift cards, birthday cards, corporate gifts, refund alternatives
Restaurants & HORECA
Birthday dinner gifts, corporate entertaining, wedding registries, foodie gifting
Hotels & hospitality
Weekend stay gifts, spa packages, anniversary experiences, corporate travel gifts
Spa & wellness
Treatment packages, monthly memberships as gifts, corporate wellness rewards
Coalition programs
Multi-brand gift cards redeemable at partner businesses
Non-profits
Fundraising via gift cards, donor rewards, community programs
Also consider these platforms
Closed-Loop for Campuses & Business Centers →
Employers give employees internal spending accounts. Universities, business centers, corporate HQs, healthcare complexes.
B2B Fuel Cards for Fleet Operators →
Fuel networks offer corporate fuel programs to transport companies. Individual driver limits, reserve-then-confirm flow.
Common questions from businesses
How is a digital gift certificate different from a physical gift card?
Digital gift certificates are stored in Apple Wallet or Google Wallet on the recipient's phone. They cannot be lost, they update in real-time, they can send push notifications, and they cost you nothing to produce. Physical cards cost $3-5 each to produce, get lost, and forget about balance updates. Functionally at checkout, both are used the same way — but digital certificates have significantly higher redemption rates.
Can customers still buy gift certificates in-store?
Yes. Your cashier enters the amount on the POS, prints a receipt with a QR code (or emails/SMSes it to the recipient directly). The recipient scans the QR — the gift card appears in their wallet in about 10 seconds. Or the buyer can add it to their own wallet and forward the pass digitally.
How do we handle the "physical gift" feel?
Multiple options: (1) print a nice card at home with the QR code — the buyer gets the digital experience with a physical gift wrapping, (2) offer optional physical mailing with a designed card containing the QR, (3) allow personalized messages that appear on the wallet card. Best of both worlds — digital experience with physical presentation when needed.
What denominations work best?
For retail chains: $25, $50, $100 (holiday/birthday), plus custom amounts for personal gifts. For restaurants: $50, $100, $150 (dinner for two range). For hospitality: $250, $500, $1000+ (weekend stays). We help you figure out optimal denominations during pilot based on your industry and price points.
Should we offer promotional bonuses (buy $100, get $110)?
Yes, particularly for launch and holidays. A 10% bonus typically drives 30-50% more gift card volume during promotional periods. Customers rationalize as "getting free money" but you're only "losing" the bonus on cards that actually get redeemed. Breakage (unredeemed cards) covers most of the bonus cost. Net result: higher gross sales, comparable margins.
How do we integrate this with our website?
Multiple options depending on your setup. (1) Hosted purchase page at yourbrand.7konto.com/giftcard (fastest, no dev needed), (2) Embedded widget for your existing website (10 minutes to install), (3) REST API integration for full customization (developers can integrate in a day), (4) Shopify/WooCommerce plugin (available on request).
What about corporate/bulk gift card sales?
Corporate customers can buy 10, 50, or 500 gift cards at once through a self-service portal. Bulk upload with individual recipient names, custom messages, delivery scheduling. HR teams love this for employee rewards. Corporate customers get a single invoice; each recipient gets their personalized gift card.
How do refunds work on digital gift cards?
You control the policy. Common options: (1) non-refundable (standard), (2) refundable to original payment method (customer service escalation), (3) refundable as store credit. All configurable per program. Digital tracking makes refund handling much cleaner than physical cards.
Can gift cards be redeemed across multiple locations?
Yes. One gift card is redeemable at any of your locations. Balance is stored centrally, updated in real-time across all POS terminals. Perfect for chains, franchisees, and coalition programs.
What about breakage — unredeemed gift card balance?
Breakage still happens with digital cards, but at lower rates than physical (roughly 5-15% vs. 20-30%). Depending on your jurisdiction and accounting practices, breakage can be recognized as revenue after specific expiration/dormancy rules. We provide reports to help your accountants. Consult your tax advisor for specific treatment.
Is there GDPR/privacy compliance?
Yes. Digital gift cards store recipient contact info (email, phone) for the purpose of delivery. Under GDPR, this is legitimate purpose. Recipients can request deletion after redemption. Full data processing agreements available for enterprise customers.
How much does this cost?
Solo plan: $49/month for single-location businesses, includes 2,500 transactions. Network plan: $149/month for growing networks and e-commerce with gift cards module and Online Checkout Widget, 10,000 transactions included. Scale plan: $349/month for large networks with B2B2E accounts, 30,000 transactions. Enterprise: custom pricing for large deployments. Every new business gets a free 30-day pilot with full setup and training included — no credit card required.
Ready to launch digital gift certificates?
Free 30-day pilot with full setup and training. From first call to first gift card sold: typically 5-7 days. No credit card, no obligations.
Or reach out directly: info@7konto.com · WhatsApp +421 919 026 670