Compare

What the alternatives actually do

Most comparisons in this market compare things that are not alternatives. A Wallet-pass tool and a payment platform overlap for about one screen. These four pages say plainly what each product does, and where it stops.

  • Four comparisons
  • No straw men
  • Written to be checked

Updated

Updated

Two kinds of comparison

One is about a model. The other three are about products.

Which model

Closed-loop and open-loop are not competitors: most businesses run both. The question is which one a given programme belongs in.

Which product

Within closed-loop, the products differ mostly in how much of the stack they give you and how long it takes to get live.

Questions about this

What is a closed-loop payment platform?

It lets you issue and process payments inside your own ecosystem — gift cards, prepaid balances, employee accounts — without routing every transaction through Visa, Mastercard or a bank. The funds stay in your system, so the fees, the data and the customer experience are yours to set.

How is 7Konto different from PassKit or Badge?

Those are Wallet pass products: they distribute passes, they do not process payments. 7Konto is a closed-loop payment platform with a ledger, transaction processing, POS integration, an online checkout widget and PSP embedding. A card issued here carries a real balance that is charged in real time.

Is this the Starbucks model?

The same economics, without the app. Starbucks built a custom application customers had to install, and holds a very large prepaid float as a result. 7Konto delivers the closed-loop side of that through Apple Wallet and Google Wallet, so there is no app to develop and no install step to lose people at — and through PSP embedding it extends to a whole merchant portfolio rather than one brand.

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