Solution
Gift cards for a retail network, without the plastic
Printing, stocking and activating plastic is a supply chain problem attached to a marketing product. Issuing to Wallet removes the supply chain and leaves the marketing product, redeemable at every till in the network from the moment it is sold.
Updated
At a glance
- Issuance
- To Apple and Google Wallet, free per card
- Sale
- At the till, online, or in bulk
- Redemption
- Any terminal in the network
- Unit
- Money, or a custom unit per programme
Updated
What changes for a retail chain
The card stops being inventory. There is nothing to order, distribute between stores, count at stocktake or write off when a design changes.
Activation stops being a till procedure. A card is created and funded in one step, at the moment it is sold or sent.
The balance becomes visible to the customer without asking a cashier, which is the single most common reason a gift card goes unspent.
- Partial redemption leaves the remainder on the card.
- A promotional bonus is a separate ledger entry, so margin reporting stays clean.
- Unspent balance is reportable per programme and period.
Getting it live
- 01
Design the card
Branding, denominations and expiry, set once per programme.
- 02
Turn on the sale channels
Till, online checkout widget, or bulk issuance for corporate buyers.
- 03
Train the counter
One screen for issuing, one for redeeming; usually a few minutes.
- 04
Watch the first week
Issuance, redemption and remaining balance, per store, in the panel.
Details
- Card cost
- Free — issuance is never billed
- Transaction cost
- Counted against the plan's monthly allowance
- Bulk issuance
- CSV or API, for corporate orders
- Expiry
- Per programme, where local law allows
- Reissue
- A lost phone does not lose the balance
- Reporting
- Per store, per programme, per period
Questions about this
Which industries does 7Konto support?
Retail chains, restaurants and HORECA, hotels, corporate meal programmes, employee benefits and fuel cards, cashless events, coalition loyalty, property management, campus environments, and e-commerce merchants who want closed-loop alongside their PSP.
Who is 7Konto for?
Businesses that want to accept internal balances, gift cards, coupons or B2B2E accounts: retail chains, restaurants, hotels, corporate meal programmes, benefits providers, event organisers, coalition loyalty operators, property managers and campuses — plus the banks, PSPs and acquirers who want to offer all of that to their merchants.
Replace plastic with cards in Wallet
A free 30-day pilot, configured and supported by our team.