7Konto vs Badge: Beyond just gift cards
Badge is a solid gift-card-focused platform for Apple/Google Wallet distribution. 7Konto covers gift cards plus prepaid, coupons, B2B2E accounts, and full closed-loop payment processing.
TL;DR
Badge (trybadge.com) is a modern platform for issuing digital gift cards to Apple Wallet and Google Wallet. It's well-designed and does gift cards very well. 7Konto covers gift cards AND everything else in the closed-loop payment stack: prepaid balances, coupons, commercial (B2B2E) accounts, multi-tenant deployments, POS terminal integration. If gift cards are your only use case, Badge might be simpler. If you need broader closed-loop capabilities, 7Konto is the more complete platform.
Side by side
| Feature | 7Konto | Badge |
|---|---|---|
| Gift cards for Apple/Google Wallet | ||
| Prepaid balances (not just gift cards) | Limited | |
| Digital coupons | Limited | |
| Corporate/B2B2E accounts | ||
| Multi-location redemption | ||
| POS terminal integration | Limited | |
| Employee meal/benefit programs | ||
| Event/hospitality accounts | ||
| REST API | ||
| White-label for payment networks | ||
| Multi-tenant architecture | Limited | |
| Free pilot with setup | Different model | |
| Online checkout (widget + PSP embedding) Badge sells gift cards online but doesn't offer general checkout embedding | Gift purchase only | |
| US market focus | Global | US-focused |
| EU/Ukraine/Africa support | Limited |
Strengths of each
7Konto strengths
- Broader use case coverage: gift cards, prepaid, coupons, B2B2E, corporate
- Full closed-loop payment platform, not just gift cards
- POS terminal integration for in-store use
- Multi-tenant architecture for chains and coalitions
- Global focus with EU, Ukraine, Africa, US, Canada support
- Complementary products: 7stamp (loyalty), 7loc (customer engagement)
Badge strengths
- Modern, polished gift card experience
- Fast setup for gift-card-only use cases
- Strong US market presence
- Good developer experience for gift card integration
Which one for you?
Choose 7Konto if:
- • You need more than just gift cards
- • You want corporate meal, employee benefit, or B2B2E accounts
- • You need multi-location or multi-tenant deployments
- • You want POS terminal integration for in-store use
- • You operate in EU, Ukraine, Africa, or other non-US markets
- • You want a broader closed-loop payment platform
Choose Badge if:
- • Gift cards are your only current use case
- • You're US-focused and want US-native solution
- • You want the simplest possible gift card setup
- • You don't need POS integration or corporate accounts
Common questions
Can 7Konto do everything Badge does?
Yes, plus more. Gift cards are one of many use cases we support. If you compare feature-by-feature on gift cards specifically, Badge might have some UI polish we don't match yet. But the fundamental gift card capabilities are all there in 7konto.
Which is easier to set up for gift cards?
Both are fast. Badge focuses exclusively on gift cards so their setup is optimized for that. 7Konto covers more use cases but our free pilot includes full setup by our team, so complexity isn't your problem — it's ours.
Does Badge work in EU and Ukraine?
Badge is primarily US-focused. 7Konto is designed for global deployment with EU-based data centers by default and support for Ukrainian, Slovak, Russian languages. For non-US markets, 7Konto is typically the better fit.
Can we start with gift cards and expand later?
Yes. Many customers start with a specific use case (gift cards, corporate meals, etc.) and expand to additional use cases over time. Same platform, same admin, additional configurations. No re-platforming needed.
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Try 7Konto to compare directly
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