Digital Coupon
A redeemable offer stored digitally (email, SMS, or wallet), used for promotions, cross-marketing, event tickets, or targeted discounts.
Definition
A digital coupon is an electronically distributed promotional offer that customers redeem for discounts, free items, or other benefits. Unlike physical coupons (paper printouts), digital coupons live in emails, SMS messages, or Wallet passes. They can have expiration dates, usage limits, per-customer restrictions, and can be tracked in real-time. Modern digital coupons often use QR codes or barcodes for scan-to-redeem.
Examples
Social media promo code delivered via Wallet
Concert ticket redeemable at venue entrance
Restaurant discount for first-time visitors
Cross-marketing coupon (buy at store A, get discount at store B)
How 7Konto uses this
7Konto lets merchants issue digital coupons directly to customers' wallets. Perfect for social media promotions, cross-marketing between partner businesses, event tickets, birthday offers, or targeted discount campaigns. Coupons include redemption codes, expiration dates, and can be limited to specific merchants or product categories.
Learn more on 7Konto
Related concepts you might want to explore
Wallet Card
A digital pass stored in Apple Wallet or Google Wallet that represents value (balance, prepaid amount) or access rights (tickets, membership).
PassKit / Wallet Pass
PassKit is Apple's framework for creating digital passes in Apple Wallet — loyalty cards, gift cards, tickets, boarding passes, and more.
Gift Card
A stored-value payment card, usually for use at a specific merchant or group of merchants.
Ready to put digital coupon to work?
7Konto is the closed-loop payment platform built for real business use. Free 30-day pilot with full setup and training.