B2B2E
Business-to-Business-to-Employee. A distribution model where a platform provider works with businesses that in turn provide products or services to their employees.
Definition
B2B2E stands for Business-to-Business-to-Employee. It's a distribution model with three parties: (1) the platform provider (like 7Konto), (2) the business customer (an employer or intermediary), and (3) the end user (typically an employee). The platform serves the business, which in turn serves employees. Common in HR benefits, corporate meals, employee training, and workforce services.
Examples
Sodexo distributes meal vouchers to employees (B2B2E)
Employers give employees fuel cards for work driving
HR platforms deliver wellness stipends to staff
Universities distribute meal credits to students
How 7Konto uses this
Many 7Konto customers use B2B2E: they buy the platform to distribute benefits, meal allowances, or fuel budgets to their employees. Each employee gets a wallet card, employers preload balances with defined rules, and 7Konto handles the tracking, reporting, and compliance.
Learn more on 7Konto
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